Shannon Cape

Partner

Shannon is a creative force renowned for elevating brands throughout the luxury, fashion, retail and home industries. She has over 30 years of experience in roles as a designer, stylist, art director and creative director.

Since her early days in San Francisco as a fashion stylist while attending the Fashion Institute of Design and Merchandising and through the years up to her role as Creative Director for BergdorfGoodman.com, Shannon has possessed a passion for fashion, art, photography and design. She transformed this passion into skills used in producing award-winning creative for many brand-driven companies including Macy’s, Target Corporation, JCPenney, Neiman Marcus and Bergdorf Goodman.

After graduating with a BA in Marketing from SF State, Shannon began her career as a freelance stylist for Macy’s, Target and various other clients focused on women’s fashion, fine jewelry, kids and home. During this period Shannon also designed wardrobe for theater and various musician’s tours and publicity.

She evolved into the Art Director role directing creative for Target and Mervyn’s print and visual merchandising. She then led photo shoots and design direction for catalogs and store-wide campaigns. From there, Shannon became a Sr. Art Director leading creative for private and designer brands along with campaigns, direct mail and in-store visuals for Macy’s and JCPenney.

Her reputation as a respected talent in creative development within the industry brought her to Neiman Marcus as a Sr. Art Director for their catalog and online divisions. She then became the Creative Director for BergdorfGoodman.com. In this role, she designed, created and directed all content for the launch of their e-commerce site. The site was recognized by the New York Times as the country’s best luxury website. During her role with Bergdorf Goodman, Shannon led the creative direction for additional sites including Armani, Michael Kors and David Yurman.

Throughout her various roles, Shannon’s engaging management style has empowered her teams to reach new heights in creativity and to value their contributions toward successful results for the brands. She has joined forces with her husband, Michael in providing clients with inspiring creative in support of branding, campaigns and special projects.