Environments

Store Design

Directed the development of the new store prototype designs, presentations and visual merchandising for department and specialty stores. Also led tiered remodel strategy and execution for a portfolio of 1,100 stores. Created environments for pop up stores and events.

In-Store Marketing

Facilitated the development and execution of in-store marketing that is consistent with the fully-integrated marketing campaigns. Ensured the in-store experience delivered on the promise presented in outreach marketing. Developed style guides to ensure consistent brand image.

In-Store Programs

Led cross-functional teams including merchants, presentation and visual merchandising in developing and executing in-store presentations and standards. Developed private and national brand shops. Created key presentation programs for key items, trend and themed shops.