Events

The JCPenney Experience

Created The JCPenney Experience Store at 1 Times Square in New York City to present the JCPenney private and designer brands. Pop up timing was part of a fully integrated marketing campaign including broadcast, print and digital marketing. It was open 24 days and had events featuring Rihanna, Vogue, LeAnn Rimes and more. It was featured in USA Today and others.

MTV/JCP Mall Tour

This mall tour in partnership with MTV featured auditions in cities across the US to win a chance to attend the Video Music Awards and report on TV and online from the red carpet. This tour featured performances from Rihanna and OKGO.

Old Navy Launch

This event was created to express the new fashionability of Old Navy. The environment showcased the new fashion trends available at Old Navy as well as presented the new advertising campaign and brand identity to influencers, press and investment community. The event was widely covered in fashion, business and entertainment outlets.

Chris Madden Pop Up Store

This is a pop up store was installed in Rockerfeller Center in New York to introduce the new Chris Madden Home brand for JCPenney. The environment featured different room vignettes and online stations to purchase products online for delivery.

MTV/JCP Mall Tour

This Mall Tour was created in partnership with MTV and was a key component of the Back To School campaign. The event included fashion shows, performances by dancers featured in the BTS commercials, dance contest and prizes. This event was part of a campaign recognized with the Retail Ad Council Gold Award by USA Today Harris poll as one of the top 5 commercials.