Cape Ideas Group
Home Blog Contact Us
Michael Cape Shannon Cape Art Direction Fashion Retail Home Catalogs Web Design Print Events Branding Brand Standards Environments Store Design In-Store Programs In-Store Marketing Broadcast
Art Direction Catalogs Web Design Print Branding Environments Events Broadcast
Home Services Art Direction Catalogs Web Design Print Branding Environments Events Broadcast BlogContact Us
Cape Ideas Group
Michael CapeShannon CapeArt Direction FashionRetailHomeCatalogsWeb Design PrintEvents BrandingBrand StandardsEnvironmentsStore DesignIn-Store ProgramsIn-Store MarketingBroadcast Services
Key Steps for a Store Design that Engages Consumers and Supports your Brand Objectives
Key Steps for a Store Design that Engages Consumers and Supports your Brand Objectives

Your store environment should envelop the shopper in a brand experience. It is important that the experience differentiates your brand from the competition and inspires time-constrained consumers with reasons to make the shopping trip. Let’s take a look at some steps to follow in creating your store of the future.

Read More
Michael CapeFebruary 16, 2021
How Your Brand Can Stand Out in a Cluttered Retail Marketplace
How Your Brand Can Stand Out in a Cluttered Retail Marketplace

It’s critical to establish what your brand stands for in a crowded retail landscape. Your brand positioning must be ownable, defendable and differentiated from the competition. This blog entry presents key steps you can take for your brand to stand out from the crowd.

Read More
Michael CapeFebruary 12, 2021retail, branding, marketing, store design