Your store environment should envelop the shopper in a brand experience. It is important that the experience differentiates your brand from the competition and inspires time-constrained consumers with reasons to make the shopping trip. Let’s take a look at some steps to follow in creating your store of the future.
Read MoreIt’s critical to establish what your brand stands for in a crowded retail landscape. Your brand positioning must be ownable, defendable and differentiated from the competition. This blog entry presents key steps you can take for your brand to stand out from the crowd.
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